Type stack
Our brand fonts, Urbanist Extra Bold and Urbanist Medium, are crucial for a consistent and recognizable brand identity. Each font has unique characteristics suitable for different use cases. The tables outline best practices for using our fonts.
Type stack
Our brand fonts, Urbanist Extra Bold and Urbanist Medium, are crucial for a consistent and recognizable brand identity. Each font has unique characteristics suitable for different use cases. The tables outline best practices for using our fonts.
Type stack
Our brand fonts, Urbanist Extra Bold and Urbanist Medium, are crucial for a consistent and recognizable brand identity. Each font has unique characteristics suitable for different use cases. The tables outline best practices for using our fonts.
Headlines
For headlines, use Urbanist Extra Bold. When setting headings on embedded or printed materials, always use optical kerning and sentence case. Avoid using all caps or all lowercase.
H1
BrandBook framer template
H2
Unleash your brand's potential
H3
This is the ultimate Framer template
H4
With a comprehensive collection of visuals
H1
BrandBook framer template
H2
Unleash your brand's potential
H3
This is the ultimate Framer template
H4
With a comprehensive collection of visuals
H1
BrandBook framer template
H2
Unleash your brand's potential
H3
This is the ultimate Framer template
H4
With a comprehensive collection of visuals
Content
For most other text, including paragraphs, use Urbanist Medium. Always use optical kerning when typesetting for embedded or printed collateral. It is recommended to use sentence case, except for proper nouns and attributions, which can be in title case. Use all-caps for eyebrows and buttons, but avoid using all lowercase.
Body copy
BrandBook is the ultimate Framer template for crafting visually appealing brand guidelines with a comprehensive collection of visual elements. Whether you're a seasoned professional or just starting, unleash your brand's potential with BrandBook.
Pull quote
"Since 2022, we have been dedicated to providing comprehensive brand design resources that empower our clients to unleash their brand's potential"
Attribution
Elie Khalil
— CTO @BrandBook
Body copy
BrandBook is the ultimate Framer template for crafting visually appealing brand guidelines with a comprehensive collection of visual elements. Whether you're a seasoned professional or just starting, unleash your brand's potential with BrandBook.
Pull quote
"Since 2022, we have been dedicated to providing comprehensive brand design resources that empower our clients to unleash their brand's potential"
Attribution
Mike Brown
— CTO @BrandBook
Body copy
BrandBook is the ultimate Framer template for crafting visually appealing brand guidelines with a comprehensive collection of visual elements. Whether you're a seasoned professional or just starting, unleash your brand's potential with BrandBook.
Pull quote
"Since 2022, we have been dedicated to providing comprehensive brand design resources that empower our clients to unleash their brand's potential"
Attribution
Mike Brown
— CTO @BrandBook
Logo font
Our logo font, Lexend Giga, is reserved for special use cases where it is important to attribute the content to our brand. It is suitable for short, impactful headlines or taglines that require a bold and recognizable appearance. However, it should be used sparingly to avoid diluting the impact of our primary and secondary fonts.
Styling type
Proper capitalization and punctuation are important elements in creating effective copy. To ensure consistency in our written communications, we follow a specific editorial style, which is outlined in the following overview. For a more comprehensive guide, refer to our writing guidelines.
Casing
Use sentence case for all copy, except for proper nouns and attributions where title case is appropriate. Avoid setting text in all lowercase, and use all-caps only for eyebrows and buttons.
Punctuation
We follow standard punctuation rules for body copy. However, avoid using punctuation in headlines, eyebrows, links, or buttons, unless it is essential for clarity. Additionally, keep the following guidelines in mind:
Use "and" instead of ampersands (&) or plus signs (+).
Avoid using the Oxford/serial comma.
Use en dashes (–) instead of hyphens for ranges of numbers, dates, or times.
Don't include spaces around em dashes.
Place end punctuation inside closing quotation marks.
Logo font
Our logo font, Lexend Giga, is reserved for special use cases where it is important to attribute the content to our brand. It is suitable for short, impactful headlines or taglines that require a bold and recognizable appearance. However, it should be used sparingly to avoid diluting the impact of our primary and secondary fonts.
Styling type
Proper capitalization and punctuation are important elements in creating effective copy. To ensure consistency in our written communications, we follow a specific editorial style, which is outlined in the following overview. For a more comprehensive guide, refer to our writing guidelines.
Casing
Use sentence case for all copy, except for proper nouns and attributions where title case is appropriate. Avoid setting text in all lowercase, and use all-caps only for eyebrows and buttons.
Punctuation
We follow standard punctuation rules for body copy. However, avoid using punctuation in headlines, eyebrows, links, or buttons, unless it is essential for clarity. Additionally, keep the following guidelines in mind:
Use "and" instead of ampersands (&) or plus signs (+).
Avoid using the Oxford/serial comma.
Use en dashes (–) instead of hyphens for ranges of numbers, dates, or times.
Don't include spaces around em dashes.
Place end punctuation inside closing quotation marks.
Logo font
Our logo font, Lexend Giga, is reserved for special use cases where it is important to attribute the content to our brand. It is suitable for short, impactful headlines or taglines that require a bold and recognizable appearance. However, it should be used sparingly to avoid diluting the impact of our primary and secondary fonts.
Styling type
Proper capitalization and punctuation are important elements in creating effective copy. To ensure consistency in our written communications, we follow a specific editorial style, which is outlined in the following overview. For a more comprehensive guide, refer to our writing guidelines.
Casing
Use sentence case for all copy, except for proper nouns and attributions where title case is appropriate. Avoid setting text in all lowercase, and use all-caps only for eyebrows and buttons.
Punctuation
We follow standard punctuation rules for body copy. However, avoid using punctuation in headlines, eyebrows, links, or buttons, unless it is essential for clarity. Additionally, keep the following guidelines in mind:
Use "and" instead of ampersands (&) or plus signs (+).
Avoid using the Oxford/serial comma.
Use en dashes (–) instead of hyphens for ranges of numbers, dates, or times.
Don't include spaces around em dashes.
Place end punctuation inside closing quotation marks.
Typography advice
Watch this animated video on typography to enhance your understanding of design language. Whether you're new to typography or just need a refresher, this video covers essential typographic terms and terminology to strengthen your design skills.