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Expression

Motion

Motion

BrandBook's motion design philosophy prioritizes creating friendly user interfaces through animation that reflects our brand's personality.

Illustration for the motion section of the BrandBook framer template

Motion

BrandBook's motion design philosophy prioritizes creating friendly user interfaces through animation that reflects our brand's personality.

Illustration for the motion section of the BrandBook framer template

Motion

BrandBook's motion design philosophy prioritizes creating friendly user interfaces through animation that reflects our brand's personality.

Illustration for the motion section of the BrandBook framer template

Motion design values

These are the values that guide our approach to motion design across all of our projects, helping us to create engaging, purposeful, clear, and delightful animations that effectively communicate our ideas and messages to our audience.

Engaging

Animations should be engaging, capturing the viewer's attention without being distracting. The animation should add value to the logo without overwhelming the message.

Simple

Animations can be used to present complex ideas and concepts in a simple and easy-to-understand manner. The animation should simplify the message and make it accessible to a broader audience.

Playful

Logo animations should be playful, infused with a sense of fun and delight. The animation should reflect the brand's personality and values, creating an emotional connection with the audience.

Motion design values

These are the values that guide our approach to motion design across all of our projects, helping us to create engaging, purposeful, clear, and delightful animations that effectively communicate our ideas and messages to our audience.

Engaging

Animations should be engaging, capturing the viewer's attention without being distracting. The animation should add value to the logo without overwhelming the message.

Simple

Animations can be used to present complex ideas and concepts in a simple and easy-to-understand manner. The animation should simplify the message and make it accessible to a broader audience.

Playful

Logo animations should be playful, infused with a sense of fun and delight. The animation should reflect the brand's personality and values, creating an emotional connection with the audience.

Motion design values

These are the values that guide our approach to motion design across all of our projects, helping us to create engaging, purposeful, clear, and delightful animations that effectively communicate our ideas and messages to our audience.

Engaging

Animations should be engaging, capturing the viewer's attention without being distracting. The animation should add value to the logo without overwhelming the message.

Simple

Animations can be used to present complex ideas and concepts in a simple and easy-to-understand manner. The animation should simplify the message and make it accessible to a broader audience.

Playful

Logo animations should be playful, infused with a sense of fun and delight. The animation should reflect the brand's personality and values, creating an emotional connection with the audience.

Logo animation

Logo animation is the process of bringing a static logo to life through motion and sound. It is an effective way to enhance brand recognition and create a memorable user experience.

Hero animation

Hero animations convey intricate and elaborate stories with a focus on a significant, colossal object accompanied by a team collaborating to construct, repair, or assemble. They aim to create a feeling of camaraderie, exploration, success, and positivity for the viewers.

Spot hero animation

Spot hero animations are a condensed and simplified version of hero animations, visually and metaphorically. They are effective in conveying the key message in a literal representation of a single concept while incorporating a small team working on or around a larger-than-life subject.

Dos

  1. Use animation to enhance the user experience, not just for visual flair

  2. Keep animations simple and purposeful

  3. Make sure the animation adds value to the overall design

  4. Use animation to provide feedback to the user, such as confirmation of an action

  5. Be consistent with the animation style throughout the product or project

Don'ts

  1. Use animation solely for decorative purposes

  2. Make animations too distracting or too long

  3. Use too many different animation styles in one project

  4. Use animation to compensate for poor design or lack of user feedback

  5. Use animation that may cause motion sickness or discomfort for users


Dos

  1. Use animation to enhance the user experience, not just for visual flair

  2. Keep animations simple and purposeful

  3. Make sure the animation adds value to the overall design

  4. Use animation to provide feedback to the user, such as confirmation of an action

  5. Be consistent with the animation style throughout the product or project

Don'ts

  1. Use animation solely for decorative purposes

  2. Make animations too distracting or too long

  3. Use too many different animation styles in one project

  4. Use animation to compensate for poor design or lack of user feedback

  5. Use animation that may cause motion sickness or discomfort for users


Dos

  1. Use animation to enhance the user experience, not just for visual flair

  2. Keep animations simple and purposeful

  3. Make sure the animation adds value to the overall design

  4. Use animation to provide feedback to the user, such as confirmation of an action

  5. Be consistent with the animation style throughout the product or project

Don'ts

  1. Use animation solely for decorative purposes

  2. Make animations too distracting or too long

  3. Use too many different animation styles in one project

  4. Use animation to compensate for poor design or lack of user feedback

  5. Use animation that may cause motion sickness or discomfort for users


Highlights

  1. Motion design values: Engaging, Simple, Playful

  2. Logo animation brings a static logo to life through motion and sound

  3. Hero animations tell intricate stories with a focus on a significant object.

  4. Spot hero animations are a simplified version of hero animations

Motion design

Create Lottie Animation for your website or App in After Effects. In this After Effects tutorial, learn how to create motion graphics that can be placed on your website in the form of code.

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