Emoji basics
Our use of emojis is integral to our brand's playful character and product experience. As highly recognizable symbols, they aid in conveying simple ideas and emotions, especially in moments of greeting, celebration, and motivation.
To effectively use emoji in your communication, keep these guidelines in mind:
Start with the message or idea and use emoji to enhance the meaning or emotion conveyed.
Choose emoji that complement the accompanying text and other symbols.
Don't overthink it and have fun while using them.
Avoid using emoji when an illustration or an icon is more suitable for the context.
Using emoji in an inclusive way is crucial, and here are some guidelines to follow:
Avoid using emoji as a replacement for words because they may not translate in meaning and are not accessible to all users.
Try to limit your use of gendered or skin-tone specific emoji, which can exclude certain groups of people.
Be mindful of potentially sensitive or offensive emoji and try to avoid using them, to create a welcoming and inclusive environment for everyone.
Emoji sourcing
To ensure legal compliance and a consistent brand experience, we recommend using emoji from our licensed Joypixel emoji pack, which includes a range of static and animated options. Avoid the use of other emoji packs or system defaults to avoid potential legal issues and ensure consistency with our brand guidelines.
Design considerations
To ensure consistency in design, emoji can be incorporated into brand shapes or circles on solid or colored backgrounds, using our core or secondary color palette. For specific guidance on color, please refer to our color page.
When adding emoji to a design, it's important to consider the background color and contrast. Choosing a background color with high contrast to the colors in the emoji will help the symbol stand out and be more visually striking. This will help draw attention to the message you are trying to convey and add clarity to the overall design.
Usage
Using brand shapes also allows for more creative freedom when designing with emoji. For example, emoji can be placed inside circles to create a unique visual element or be incorporated into patterns for added interest. However, it's important to ensure that the background colors and shapes complement the accompanying text or idea, as well as any other surrounding emoji.
By following these guidelines and incorporating emoji into designs purposefully and thoughtfully, designers can effectively communicate simple ideas and convey emotions while staying true to our brand identity.
Emoji basics
Our use of emojis is integral to our brand's playful character and product experience. As highly recognizable symbols, they aid in conveying simple ideas and emotions, especially in moments of greeting, celebration, and motivation.
To effectively use emoji in your communication, keep these guidelines in mind:
Start with the message or idea and use emoji to enhance the meaning or emotion conveyed.
Choose emoji that complement the accompanying text and other symbols.
Don't overthink it and have fun while using them.
Avoid using emoji when an illustration or an icon is more suitable for the context.
Using emoji in an inclusive way is crucial, and here are some guidelines to follow:
Avoid using emoji as a replacement for words because they may not translate in meaning and are not accessible to all users.
Try to limit your use of gendered or skin-tone specific emoji, which can exclude certain groups of people.
Be mindful of potentially sensitive or offensive emoji and try to avoid using them, to create a welcoming and inclusive environment for everyone.
Emoji sourcing
To ensure legal compliance and a consistent brand experience, we recommend using emoji from our licensed Joypixel emoji pack, which includes a range of static and animated options. Avoid the use of other emoji packs or system defaults to avoid potential legal issues and ensure consistency with our brand guidelines.
Design considerations
To ensure consistency in design, emoji can be incorporated into brand shapes or circles on solid or colored backgrounds, using our core or secondary color palette. For specific guidance on color, please refer to our color page.
When adding emoji to a design, it's important to consider the background color and contrast. Choosing a background color with high contrast to the colors in the emoji will help the symbol stand out and be more visually striking. This will help draw attention to the message you are trying to convey and add clarity to the overall design.
Usage
Using brand shapes also allows for more creative freedom when designing with emoji. For example, emoji can be placed inside circles to create a unique visual element or be incorporated into patterns for added interest. However, it's important to ensure that the background colors and shapes complement the accompanying text or idea, as well as any other surrounding emoji.
By following these guidelines and incorporating emoji into designs purposefully and thoughtfully, designers can effectively communicate simple ideas and convey emotions while staying true to our brand identity.
Emoji basics
Our use of emojis is integral to our brand's playful character and product experience. As highly recognizable symbols, they aid in conveying simple ideas and emotions, especially in moments of greeting, celebration, and motivation.
To effectively use emoji in your communication, keep these guidelines in mind:
Start with the message or idea and use emoji to enhance the meaning or emotion conveyed.
Choose emoji that complement the accompanying text and other symbols.
Don't overthink it and have fun while using them.
Avoid using emoji when an illustration or an icon is more suitable for the context.
Using emoji in an inclusive way is crucial, and here are some guidelines to follow:
Avoid using emoji as a replacement for words because they may not translate in meaning and are not accessible to all users.
Try to limit your use of gendered or skin-tone specific emoji, which can exclude certain groups of people.
Be mindful of potentially sensitive or offensive emoji and try to avoid using them, to create a welcoming and inclusive environment for everyone.
Emoji sourcing
To ensure legal compliance and a consistent brand experience, we recommend using emoji from our licensed Joypixel emoji pack, which includes a range of static and animated options. Avoid the use of other emoji packs or system defaults to avoid potential legal issues and ensure consistency with our brand guidelines.
Design considerations
To ensure consistency in design, emoji can be incorporated into brand shapes or circles on solid or colored backgrounds, using our core or secondary color palette. For specific guidance on color, please refer to our color page.
When adding emoji to a design, it's important to consider the background color and contrast. Choosing a background color with high contrast to the colors in the emoji will help the symbol stand out and be more visually striking. This will help draw attention to the message you are trying to convey and add clarity to the overall design.
Usage
Using brand shapes also allows for more creative freedom when designing with emoji. For example, emoji can be placed inside circles to create a unique visual element or be incorporated into patterns for added interest. However, it's important to ensure that the background colors and shapes complement the accompanying text or idea, as well as any other surrounding emoji.
By following these guidelines and incorporating emoji into designs purposefully and thoughtfully, designers can effectively communicate simple ideas and convey emotions while staying true to our brand identity.
Highlights
Use emoji purposefully to add meaning to the message.
Choose emoji that complement the text or idea.
Avoid using gendered or sensitive emoji.
When to use emoji?
Emoji can be a fun and effective way to add visual interest and emotional expression to your messages or content. However, it's important to use them purposefully and in a way that adds meaning to your message rather than just as decoration.