Types of brand shapes
The fundamental visual elements of our brand are derived from the Circle and Semi-Circle shapes combined with the Triangle and Rectangle shapes to create stunning visual compositions.
Circle and Semi-Circle shapes
The circle is a versatile shape that represents unity, wholeness, and infinity. It can be used to convey a sense of completeness and balance. Semi-circles, on the other hand, are great for creating a sense of movement and dynamism. They can be used to create a subtle curve, which can add interest and energy to a design..
Triangle and Rectangle shapes
Triangles are a strong and stable shape that can be used to create a sense of strength and stability in a design. They can be used to create a directional flow or point to a specific element in the design. Rectangles, on the other hand, represent stability, balance, and proportion. They can be used to create a sense of order and structure in a design. The use of rectangles and triangles together can create a dynamic balance between stability and movement.
Toolkit
We've made it easy for you to access our shape toolkit, which includes a variety of patterns, backgrounds, and other design elements that you can use in your projects. Rather than creating your own from scratch, you can simply choose from the options we've provided to ensure a consistent and cohesive look across all of your designs.
Application
These are some examples of how the brand shapes can be utilized in design.
Pattern
Patterns can be created with shapes to complement and frame key elements such as messaging or imagery. These patterns are designed to enhance the overall look of the design, without being the main focus.
Container
A single shape can hold illustrations or photographs alongside a headline, as a means of creating a distinctive visual element in design.
Background
Background elements consisting of shapes can add texture and visual interest to designs. It's important to ensure that the shapes are organized and follow a grid pattern rather than being randomly placed. This approach creates a sense of order and balance in the overall design.
Types of brand shapes
The fundamental visual elements of our brand are derived from the Circle and Semi-Circle shapes combined with the Triangle and Rectangle shapes to create stunning visual compositions.
Circle and Semi-Circle shapes
The circle is a versatile shape that represents unity, wholeness, and infinity. It can be used to convey a sense of completeness and balance. Semi-circles, on the other hand, are great for creating a sense of movement and dynamism. They can be used to create a subtle curve, which can add interest and energy to a design..
Triangle and Rectangle shapes
Triangles are a strong and stable shape that can be used to create a sense of strength and stability in a design. They can be used to create a directional flow or point to a specific element in the design. Rectangles, on the other hand, represent stability, balance, and proportion. They can be used to create a sense of order and structure in a design. The use of rectangles and triangles together can create a dynamic balance between stability and movement.
Toolkit
We've made it easy for you to access our shape toolkit, which includes a variety of patterns, backgrounds, and other design elements that you can use in your projects. Rather than creating your own from scratch, you can simply choose from the options we've provided to ensure a consistent and cohesive look across all of your designs.
Application
These are some examples of how the brand shapes can be utilized in design.
Pattern
Patterns can be created with shapes to complement and frame key elements such as messaging or imagery. These patterns are designed to enhance the overall look of the design, without being the main focus.
Container
A single shape can hold illustrations or photographs alongside a headline, as a means of creating a distinctive visual element in design.
Background
Background elements consisting of shapes can add texture and visual interest to designs. It's important to ensure that the shapes are organized and follow a grid pattern rather than being randomly placed. This approach creates a sense of order and balance in the overall design.
Types of brand shapes
The fundamental visual elements of our brand are derived from the Circle and Semi-Circle shapes combined with the Triangle and Rectangle shapes to create stunning visual compositions.
Circle and Semi-Circle shapes
The circle is a versatile shape that represents unity, wholeness, and infinity. It can be used to convey a sense of completeness and balance. Semi-circles, on the other hand, are great for creating a sense of movement and dynamism. They can be used to create a subtle curve, which can add interest and energy to a design..
Triangle and Rectangle shapes
Triangles are a strong and stable shape that can be used to create a sense of strength and stability in a design. They can be used to create a directional flow or point to a specific element in the design. Rectangles, on the other hand, represent stability, balance, and proportion. They can be used to create a sense of order and structure in a design. The use of rectangles and triangles together can create a dynamic balance between stability and movement.
Toolkit
We've made it easy for you to access our shape toolkit, which includes a variety of patterns, backgrounds, and other design elements that you can use in your projects. Rather than creating your own from scratch, you can simply choose from the options we've provided to ensure a consistent and cohesive look across all of your designs.
Application
These are some examples of how the brand shapes can be utilized in design.
Pattern
Patterns can be created with shapes to complement and frame key elements such as messaging or imagery. These patterns are designed to enhance the overall look of the design, without being the main focus.
Container
A single shape can hold illustrations or photographs alongside a headline, as a means of creating a distinctive visual element in design.
Background
Background elements consisting of shapes can add texture and visual interest to designs. It's important to ensure that the shapes are organized and follow a grid pattern rather than being randomly placed. This approach creates a sense of order and balance in the overall design.
Highlights
Our brand shapes come from the pentagon and squircle mark in the BrandBook logo.
When using shapes, it's important to avoid combining pentagons and squircles into one form.
Our shape toolkit includes patterns, backgrounds, and other design elements for easy and consistent use in your projects.
Video overview
In this video, you will learn how to use the BrandBook shapes to create visually stunning designs for your projects. These shapes are the fundamental visual elements of our brand, derived from the pentagon and squircle mark in our logo